The Death of Fame

Fame is dying, it used to be short-lived, but it's dying now. Perhaps it's like Voldemort and is weakening and will come back again, but for now, it's dying.



We're moving from stars and superstars to local stories and people, we're moving from art to products and at the end, the only thing that's going to survive is the art of the past. I say this because we've entered a new phase of capitalism - we're consumers at the peak of celebrity craze and soon we're all going to want nothing more than being a celebrity ourselves.

The entire generation following Michael Jackson has been so obsessed with fame that it's been wounded and it's become more unforgiving about it's reach. Everybody knows someone famous and nobody is famous anymore. The more and more we move towards short-lived media hypes and the more access we have to creating media, we're constantly creating hypes on our own, that no matter, are irrelevant. Everyone is trying to be famous, and fame doesn't get controlled. Or so I understand it.

There's local celebrities that no one cares about, there's global stars that have nothing new or interesting to offer. Look at Britney Spears, Justin Bieber, Christina Aguilera, Cher, Lady Gaga, or anyone you can think of - when was the last time they did something relevant and fame worthy? Perhaps you thought of Beyonce and she's making art you'll say, but there's nothing new in her work either. I'm not trying to hate on anyone, I'm saying as a pop culture enthusiast, that Fame is dying.



We have entered something so massively painful to ourselves and our dreams that we're going to go back to a lot more communal art system. We're hyper-connected and we're becoming replicas of trades and tactics that have been done before. So might have the stars of the past, but technology of the past supported their work, it was levelled - now our technology supersedes our art.

Internet is a trade, and the only way to be famous anymore is through the internet. And everyone's learnt the trade better than the rest. Your next door neighbour has a bigger social connection than you do, your best friend is hoping to live out the life of an artist - but nobody is going above the hype and the internet to make new art.

Fame is dying because art is dying. We're looking for generic products from everything - musicians, the clubs in our area, the colleges we go to, the story and poetry clubs we attend - nowhere do we find new art. It's not that these works are not good enough, they are, but in this hyper-connected internet driven time, nothing remains new - not even for a moment.

Fame thrives on the new and the unknown. We know it all. Who's to blame?

Perhaps it'll be a cycle, that we'll become more local for a while and then go back to being celebrity driven, but at this point, no celebrity really affects you or me - we've been told we're stars in our own right.



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